I produced Discord's landmark activation at Tokyo Game Show (TGS) 2024, the brand's most ambitious experiential build to date, traveling to Japan to oversee on-the-ground execution and putting in plenty of late nights collaborating with a Japanese agency across time zones. I oversaw full booth production, including bespoke merch (Kaiju Wumpus plush, water bottles, branded chips, a custom newspaper, and blind box figurines). I negotiated Daigo Umehara's participation in the crown jewel of the activation: the Legendary Challenge stunt, where he, one of the world's most celebrated Street Fighter 6 players, was secretly disguised inside the Wumpus costume, taking on unsuspecting challengers before a live reveal to a captivated crowd. The activation drove 8,709 booth visits, 17,802 pieces of distributed merch, and nearly 70 pieces of local press coverage.