The Creative Producer behind this campaign, I led production of the launch for Discord's updated PS5 voice integration, a long-awaited feature allowing users to join Discord voice calls directly from console without the friction of transferring from mobile or desktop. Beyond the creative, I served as the direct point of contact with Sony, managing specs, localization requirements, and strict platform guidelines through their approval process. Partnering with Nomadic, I oversaw asset production across a campaign targeting both existing Discord-on-PlayStation users and PS5 Party Voice users who hadn't yet explored the integration, with goals tied to driving awareness, UX perception, and growth in PlayStation-connected voice call metrics.