As Creative Producer on this project, I partnered with freelance motion designer and illustrator Justin Lemmon and an in-house CD/Art Director to bring Discord's expanded character library to life, crafting the brief, providing directional feedback across rounds, and sourcing inspirational references to ensure authenticity throughout. Stepping into a hybrid Producer and CD/AD role, I was hands-on in shaping the creative from concept through final delivery. As part of Discord's 2024 Brand Refresh, I helped develop two net new characters, Cam and Val, and oversaw updates to the existing roster of 10, refining poses, proportions, and lighting to sit cohesively alongside the new additions. The work focused on broadening representation across body types, abilities, race, sex, fashion, and interests to appeal to users in their 20s and break the perception of Discord as a platform only for teen gamers, with both new characters reflecting a larger body build and a different ability alongside distinct style sensibilities.