As Creative Producer, I led the concept-to-execution of Discord's immersive booth at Game Developers Conference (GDC) in San Francisco, a nostalgia-forward, community-centered experience inspired by Blockbuster, GameStop, and Tower Records. The build translated Discord's developer-focused B2B offerings into a tactile, shoppable environment that felt as cozy as it did fresh, anchored in the idea of Discord as a "third place" IRL. I assembled and directed a cross-functional creative team including spatial designer Noelle Valencia, graphic designer Grace Ktown, illustrators Dave Arcade and Max Loeffler (who created bespoke product and fake-game posters), and motion designer Sazan Pasori, who crafted original retro bumpers. The campaign was later recognized with a 2026 Chief Marketer IGNITE Award for Best Tradeshow Exhibit/Experience Program.