Serving as Creative Producer, I shepherded Discord's first live-action production since the Imagine A Place rebrand in 2021, a $175K explainer video that debuted at Advertising Week and translated Discord's Quests media offering into a clear, compelling story for marketers, media buyers, and advertisers unfamiliar with the platform. I drove a highly iterative production approach, moving quickly from rough scripts to boardomatics, and oversaw accurate UI representation, live-action capture of product features like voice calls and streaming, and remote talent direction. The result brought Discord's value proposition to life for a brand new B2B audience.