Serving as Creative Producer, I shepherded Discord's first live action production since the Imagine A Place rebrand in 2021, a $175K explainer video that debuted at Advertising Week and translated Discord's Quests media offering into a clear, compelling story for marketers, media buyers, and advertisers unfamiliar with the platform. Partnering with our production agency Hook, I drove a highly iterative production approach, rapidly evolving from rough scripts to boardomatics, and oversaw accurate UI representation, live action capture of product features like voice calls and streaming, and remote talent direction. The result brought Discord's value proposition to life for a brand new B2B audience.