As the creative force behind Discord's 9th Birthday campaign, I co-conceptualized the core idea with the creative team and sourced the makers who brought it to life. The result was a 9-day reverse birthday social media giveaway campaign featuring a partnership with one of multiplayer gaming's biggest names, custom in-app experiences, and maker-led collabs with Piñatas by Chi, Cosmic Carpets, and Pretty Shitty Cakes. I oversaw production of an original '80s-style hero video and coordinated all prize creation.